Field Notes

Things we've learned along the way.

Useful things we've learned while building, fixing, testing, and occasionally taking technology apart to see what's inside. No hidden insights behind a sales pitch.

All Field Notes

WordPress 7 min read

Do More WordPress Plugins Automatically Make a Site Slower?

Plugin count is a poor performance measure. One badly implemented plugin can cause more harm than a dozen well-built ones. Here's how to tell the difference.

Coming soon

Websites 5 min read

What Does a Small Business Website Actually Need?

Not every business needs a ten-page site, a booking system, and a blog. Let's figure out what yours actually needs to do.

Coming soon

Performance 6 min read

How to Tell Whether Your Website Is Slow — or Just Feels Slow

Perceived performance and measured performance are both real. This is how to understand which problem you have.

Coming soon

SEO 8 min read

What SEO Means for a Local BC Business

Search engine optimization sounds technical. For a local business in BC, it mostly means making sure the right people can find you when they're ready to spend.

Coming soon

Marketing 6 min read

Stay Visible Without Spending Every Afternoon Writing Social Posts

The problem isn't that you have nothing to say. The problem is the blank page and the time. Here's the system we use ourselves.

Coming soon